The above infographic is from 2018. Usage for these programs has surely further skyrocketed since, but the upshot is there: social media’s popularity can scarcely be overstated.

The topic for this blog is the importance of social media, personally and professionally. In short, I’m not a fan of the social media phenomenon, but it’d be dishonest to diminish the significant role it currently plays in our (post-)modern civilization. In this blog I will discuss the significance of social media, but I will also task myself with something of a challenge: to see if I can better contextualize its role so as to evolve (or even mature) my opinion of it, to begrudgingly appreciate it, and perhaps even learn to—well…let’s not get carried away. (In a recent blog for my Digital Marketing class, I was able to detail a personal evolution from disgust at the marketing profession, to acknowledging it…